OUR APPROACH
LISTEN. INVESTIGATE. BUILD.
FRICTION starts with the people experiencing the problem, investigates what is really happening, and builds technology around what it learns.
FRICTION starts with the people experiencing the problem, investigates what is really happening, and builds technology around what it learns.
We start with real conversations with healthcare workers across roles and levels. We listen to the challenges, the inefficiencies, and the ideas. Frontline experience gives us the context to understand where meaningful opportunities exist.
We dig deeper to understand the underlying problem. We examine workflows, uncover root causes, and determine where technology can make a meaningful difference.
We turn insight into technology, building solutions around the problems and opportunities we uncover.
